About Us
Sacred Sessions is a candle line that literally lights up the culture!
It’s the Black hair experience through the scent of candles. Designed to transport you back to the beauty and barber shop chair where you can let your hair down and relax and recharge.
The goal is to distill memories and cultural experiences into the candles allowing users to relax and relive their beauty salon and barbershop sessions with the light of each candle.
To create this candle, we envisioned walking into your local beauty shop and being hit with the clean smell of shampoo and leave in conditioner under the hood of the hair dryer. Moreover, we envisioned visiting your favorite barbershop being hit with the fresh scent of shaving cream and pomade oil
Marketing guru Wil Shelton knows firsthand Black salons and barbershops aren’t just places to get a haircut, they are also incubators of culture and cultivators of culture.
When the COVID pandemic forced these small businesses to temporarily close, many brick-and-mortar entrepreneurs had to pivot to virtual services to survive. And Shelton, a former salon owner and hairstylist-turn-CEO of Wil Power Integrated Marketing pivoted with them.
Shelton’s firm helps global brands and the entertainment industry engage with patrons in his network of 100,000 Black barbershops and salons nationwide.
His insightful and nuanced approach is what makes Shelton stand out to global brands and why they’re eager to place their brand activations in salons and barbershops under Shelton’s direction.
Today, Shelton helps Hollywood studios, television networks and global brands leverage African-American salons and barbershops to the gain respect, trust and loyalty of Black consumers.
Today many homes have become sanctuaries of wellness much like the Black salon and barbershops are sanctuaries for the Black community.
Shelton a former hairstylist and salon owner understood that Black salons and barbershops are the ecosystem for Black communities to flourish and that stylists and barbers who oversee the shops play a key role.
Shelton says “Black hairdressers are like black therapists. Sacred Sessions candles are the aroma therapy that fills the room and fills the spirit with fond fragrances that reignites your emotions and perfectly captures the times spent in the beauty shop and barbershop chair on a Saturday morning.”
With all the uncertainty and anxiety in the world, people are starving for feel-good moments to look forward to. Unboxing candles and taking a whiff of that first beauty and barbershop scent makes people relax, recharge and reconnect with their culture.
When you imagine beauty and wellness, Sacred Sessions candles become part of that as a form of self-care, because there’s a calming to each candle usage. Each candle is specially handcrafted using a soy wax blend. Shelton enlisted key shop owners from different parts of the country to be on the advisory board to breathe more life into the authenticity of Sacred Sessions candles.
Our mission is to continually reconnect the user to the culture and capture the atmosphere of the Black beauty and barbershop as we illuminate sacred spaces with sacred sessions empowering scents.